A New Chapter in South Korea

Brochu Walker x Cha Joo Young

Cha Joo Young photographed for Brochu Walker, wearing a relaxed denim shirt and ivory skirt

With the opening of the first Brochu Walker international Maison, comes an exciting new partnership.

We’re welcoming acclaimed actress Cha Joo Young as our South Korean ambassador. This partnership signals the beginning of a meaningful presence in the heart of Seoul’s luxury fashion landscape. Like our decision to set new roots in Seoul, our choice for the right ambassador was done with intention and care, rooted in shared values of quiet confidence, ease, and thoughtful expression. Known for her poised presence and understated elegance, Cha Joo Young embodies a modern femininity that feels aligned with the Brochu Walker woman: confident without excess, refined yet effortless.

Cha Joo Young in a black knit top with sheer puff sleeves, leaning against a textured wall

Recognized globally for her unforgettable screen presence and increasingly influential fashion sensibility, the actress has become a modern style reference for women drawn to timeless sophistication. Fans of The Glory have long admired her ability to make even the most minimal looks feel quietly powerful.

Black and white photograph of the Seoul city fortress wall
“I was drawn to Brochu Walker because the clothes don’t try to speak loudly, they feel considered. There’s confidence in that restraint, and that feels very natural to me,” — Cha Joo Young
Cha Joo Young in a cream Brochu Walker knit top and ivory lace skirt

Whether on screen, at public appearances, or in daily moments, Cha Joo Young’s wardrobe choices consistently feel intentional rather than overstated. That sensibility is precisely what resonated with her about the Brochu Walker collection.

Cha Joo Young in a soft pink Brochu Walker cardigan

“Cha Joo Young brings a quiet strength and award-winning presence that reflects the Brochu Walker woman: refined, thoughtful, and confident in her simplicity.”

— Karine Dubner, CEO and Chief Creative Officer.

As we enter this new chapter in Korea, the partnership with Cha Joo Young feels less like an introduction and more like a continuation of an ongoing conversation around style and identity.

Because the most meaningful expressions of fashion often speak softly. And sometimes, that is exactly what makes them unforgettable.

Interior renderings of the Brochu Walker Maison in Seoul: a marble display table in a wood-paneled gallery, and a stone sculpture in a softly lit room

Brochu Walker Maison Seoul opens July 18th, 2026 at Apgujeong-ro 42-gil 26, Gangnam-gu.