We are proud to launch an important 2020 initiative supporting sustainability, Kinder To The Environment.
At Brochu Walker, we wholeheartedly believe in the concept of ‘Conscious Luxury’, we design with the intention that our pieces are timeless and have longevity in your wardrobe, which not only means that we design each piece with a deliberate attention to detail, but also that we believe ‘luxury’ requires that same deliberate attention to supporting sustainable practices.
While fashion can be seen as the essence of unnecessary consumption, Sustainability is a balancing act and one we are truly trying to figure out every day. Our love of natural fibers, has always been at the heart of our business…Kinder To The Environment is simply an extension of this passion as we continue to strive to reduce our impact on the environment.
We would like to share some of the steps we have taken thus far and plan on taking in the very near future.
Our Love of Cashmere
A cornerstone of our business is cashmere, one of the globes most luxurious fibers and when sourced ethically, a fiber that is as sustainable as it is beautiful. More than any other fiber, cashmere is biodegradable and renewable. This said, there are still challenges in the cashmere industry which impact the environment, which is why we have partnered solely with an RWS (Responsible Wool Standard) mill which prioritizes its commitment to animal welfare and maintains the highest social standards.
In late 2019, we stopped using plastic in all packaging. We now use compostable bags. Compostable materials are made from organic matter that break down, the end product having many important uses including improving soil health.
Our Brochu Walker boxes are made from materials that can be recycled. When you receive a shipment from us, we not only care about the experience, but also that we have reduced our environmental impact. We recommend you save our special boxes and reuse them as well.
The ‘coastal cashmere’ used to create our lookers in exclusive colors comes from a mill that recycles, purifies and reuses 70% of the water from their dye house.
For Fall 2020, we are introducing a new capsule of knitwear that will be dye-free. Dye-free refers to a process that does not use harsh chemicals. Furthermore, by bypassing the dying process, water is conserved. This program will be on-going with a new collection every month.
We are also starting to use recycled woven fabrics as often as possible. This is a more challenging endeavor for a boutique brand as the minimum fabric requirements are difficult for us to absorb. The industry as a whole hasn’t found a way to make these materials more widely accessible, so this is a part of the program that will continue to develop.
All of the styles in the capsules will have a special hangtag with the #KinderToTheEnvironment messaging so that it is easy to identify these special pieces.
Samples are a necessary part of the fashion industry and while, many companies simply dispose of their samples, we attempt to move them through the secondhand marketplace via sample sales and donations to charities that help clothe those in need.
In mid-2019, we announced our partnership with BEF to balance the water footprint we cannot avoid in our manufacturing process.
BEF’s Water Restoration Program provides support for a diverse portfolio of national projects that restore water in communities throughout the United States. Restored water is tracked through the creation of Water Restoration Certificates® that directly contribute to restoring the economic, recreational, and ecological vitality of national freshwater resources.
We are proud to announce that to date, our donations to this program restored over 5 million gallons of water.
While this is only a small step in the right direction, we are committed to building on these initiatives in our Brochu Walker collections.